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Fashion, Apparel and Luxury Management

1 Lesson
720 hours
Intermediate

In every category of products and services, there is a …

What you'll learn
Fashion Design Principles: Understanding the fundamentals of fashion design, including color theory, fabric selection, garment construction, and the creative process involved in developing a fashion collection.
Luxury Brand Management: Learning how to manage luxury brands, focusing on brand identity, market positioning, consumer behavior, and strategies to maintain exclusivity and desirability.
Fashion Marketing and Communication: Gaining insights into marketing strategies tailored for the luxury fashion industry, including digital marketing, public relations, and communication techniques to effectively reach target audiences.
Global Fashion Supply Chain: Studying the complexities of the global fashion supply chain, from sourcing raw materials to production, distribution, and retail, with a focus on sustainability and ethical practices.
Business and Entrepreneurship: Acquiring the skills to start and manage a fashion business, including financial management, business planning, and the legal aspects of running a luxury brand.
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